Saturday, August 20, 2011

Mirage


THE MIRAGE’S NEWEST DOLPHIN CALF NAMED AS PART OF SPECIAL M LIFE MOMENT

M life, MGM Resort International’s Loyalty Program,
Provides One Member with Lasting Memory

Click to Tweet: Dolphin calf @TheMirageLV named "K2" by M life member as part of special #Mlife moment. http://pitch.pe/165184

LAS VEGAS (August 8, 2011) – A moment to last a lifetime. We all have memories we will never forget, and MGM Resorts International is providing guests the chance to live some of those special life moments at their 15 participating properties through M life, their new loyalty program. One such moment arose recently when an M life member had the unprecedented opportunity to name the bottlenose dolphin calf born July 3 at Siegfried & Roy's Secret Garden and Dolphin Habitat at The Mirage.

M life’s popular program, M life Moments, offers experiential opportunities for members to see or do things they may not otherwise have the chance to do, such as
take private dance lessons with the world-famous Jabbawockeez, cook alongside one of the country’s top chefs or sit ringside at a championship boxing match.

The birth of The Mirage’s dolphin calf provided this type of special moment for one lucky M life member and his wife, Mike and Cheryl Mendez from Scottsdale, Ariz. After learning they were chosen, the couple decided on the name, K2, in tribute to the charity organization, K2 Adventures Foundation.

“We are honored to be given the opportunity to name the newest addition to The Mirage,” Michael Mendez said. “The name was selected in honor of a Scottsdale, Ariz.-based organization near and dear to our hearts.”

K2, alongside mother Duchess, is in the Birthing and Research pool, which is open to public viewing during regular operational hours of the facility. The Dolphin Habitat at The Mirage is accredited by the Alliance of Marine Mammal Parks and Aquariums, an international association dedicated to the highest standards of care for marine mammals and to their conservation in the wild through public education, scientific study and wildlife presentations.

Bill Hornbuckle, Chief Marketing Officer for MGM Resorts International, said, “With a collection of resorts and amenities unlike any other company in the world, we are able to create unique moments for our guests. Naming the newest dolphin calf at The Mirage is just one example of how we provide extraordinary, one-of-a-kind experiences our guests can’t get anywhere else.”

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